Examlex
Given below are three ratios calculated for Lantana,Tera,and Bake Companies for 2012 and 2011.
Dissonance Theory
A psychological theory suggesting that individuals experience discomfort (dissonance) arising from inconsistent beliefs, attitudes, or behaviors and are motivated to reduce this discomfort by changing them to achieve consistency.
Enjoyable
Capable of providing pleasure or satisfaction, often used to describe experiences or activities.
Foot-in-the-door
A persuasion technique that involves getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later.
Persuasion
The process of influencing someone's beliefs, attitudes, intentions, motivations, or behaviors.
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