Presented below are selected data from the financial statements of Ripple Company for 2012,2011,and 2010.
Definitions:
Cost Per Click
A digital advertising metric that calculates the amount paid by an advertiser for each click on their ads.
Cost Per Thousand
A metric used to price advertising, measuring the cost to reach a thousand viewers or impressions in a given medium.
Performance Measure
A quantifiable indicator used to assess how well an individual, system, or organization is achieving its objectives or targets.
Social Media Content
The information and experience that are directed toward an end user audience.
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