Recognizing the Variation in Selling Situations,sales Professionals Practice _______ in Which

question 16

Multiple Choice

Recognizing the variation in selling situations,sales professionals practice _______ in which they modify the sales approach,alter their communication style,modify message content,and change their call strategy.

• A)adaptive selling
• B)transactional selling
• C)consultative selling
• D)enterprise selling

---

Definitions:

Dual Distribution

A marketing strategy where a company sells products or services through two or more different distribution channels, often simultaneously.

Parallel Distribution

A method of distribution where products are sold through channels that are not authorized by the original manufacturer.

Multiple Level Selling

A marketing strategy that involves selling products through a network of distributors or representatives who earn income from both direct sales to customers and the sales of recruited team members.

Multibrand Strategy

A marketing strategy that involves selling multiple competing brands within a single company's portfolio.