The Process of Designing a Set of Marketing and Distribution

question 20

Multiple Choice

The process of designing a set of marketing and distribution arrangements that create superior customer value for targeted market segments and customers,and executing those arrangements directly through supplier firm sales forces and logistics systems or indirectly through resellers and third-party service providers.

• A)marketing channel
• B)business channel management
• C)fulfillment management
• D)value-added management

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Definitions:

Median-Voter Model

A theoretical framework suggesting that the outcome of majority-rule voting systems will reflect the preferences of the median voter.

Political Logrolling

A practice where politicians exchange favors by supporting each other’s proposed legislations or policies.

Median-Voter Model

A model in political science that suggests the outcome of a majority vote is most likely to represent the preferences of the median voter.

Paradox Of Voting

The situation where individual rational actors have little incentive to vote, considering their single vote is unlikely to change the outcome, yet voting occurs on a large scale.