In the Case of Indirect Channels,coverage Entails a Choice of a _______

question 9

Multiple Choice

In the case of indirect channels,coverage entails a choice of a _______: exclusive,where a supplier authorizes one reseller per trade area; selective,where it authorizes a limited number of resellers per trade area; or intensive,where it essentially authorizes all resellers that want to carry its line.

• A)exposure
• B)coverage
• C)distribution intensity strategy
• D)total customer experience

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Definitions:

Thorndike

Edward Thorndike was an American psychologist known for his work on the law of effect and animal learning through trial and error.

Insight

The understanding or awareness of one's own mental or emotional processes, often leading to a sudden and profound understanding of a problem or situation.

Conditioned Response

A conditioned response is an automatic response established by training to an ordinarily neutral stimulus.

Unconditioned Stimulus (UCS)

In classical conditioning, a stimulus that naturally and automatically triggers a reflexive response without prior learning.