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_______ generate new core products and processes that are fundamentally different from previous generations.
Gross Rating Points
A measure used in advertising to indicate the size of an audience reached by a specific media campaign.
Impressions
The number of times an advertisement appears in front of the user.
Relevance
In the context of search engine marketing (SEM), it is a metric used to determine how useful an advertisement is to the consumer.
Ad Message
The central idea or theme of an advertisement designed to convey a specific message to the target audience.
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