The Value Proposition _______ Consists of One or Two Points-Of-Difference

question 20

Multiple Choice

The value proposition _______ consists of one or two points-of-difference (and,perhaps,a point-of-parity) whose improvement will deliver the greatest value to the customer for the foreseeable future.

• A)all benefits
• B)favorable points of difference
• C)resonating focus
• D)operational excellence

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Definitions:

Cash Paid

The total amount of cash disbursed by a business for various purposes, such as operating expenses, purchases, and investments.

Common Shares

A type of equity security that represents ownership in a corporation, entitling holders to vote at shareholders' meetings and to dividends.