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When Comparing One Product Offering to the Next-Best-Alternative,value Elements Where

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When comparing one product offering to the next-best-alternative,value elements where there are apparent differences are termed _______.


Definitions:

Internal Reasons

Motivations or justifications that are based on personal values, desires, or beliefs.

Internal Locus

The belief that one controls their own destiny and outcomes are directly tied to one's own behavior and actions.

External Locus

It refers to the belief that one's outcomes in life are determined by forces outside of personal control.

Personality Traits

Enduring characteristics or behaviors that define an individual's responses to various situations.

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