The Process of Studying How to Exploit a Firm's Resources

question 21

Multiple Choice

The process of studying how to exploit a firm's resources to achieve short-term and long-term marketplace success,deciding upon a course of action,and flexibly updating it as learning occurs during implementation is _______.

• A)understanding firms as customers
• B)crafting market strategy
• C)customer relationship management
• D)market sensing

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Definitions:

Tunicate Larvae

The larval stage of tunicates, marine invertebrates, characterized by a notochord and a dorsal nerve cord.

Notochord

Cartilage-like supportive dorsal rod in all chordates at some time in their life cycle; replaced by vertebrae in vertebrates.

Vertebrates

Animals characterized by having a backbone or spinal column, including mammals, birds, reptiles, amphibians, and fish.

Chordates

A large phylum of animals that, at some stage in their development, possess a notochord, a hollow dorsal nerve cord, and pharyngeal slits, including vertebrates like fishes, amphibians, reptiles, birds, and mammals.