The Process of Learning How Companies Rely on a Network

question 2

Multiple Choice

The process of learning how companies rely on a network of suppliers to add value to their offerings,integrate purchasing activities with those functional areas and outside firms,and make purchase decisions is _______.

• A)understanding firms as customers
• B)supply chain development
• C)customer relationship management
• D)market sensing

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Definitions:

Gaining Distribution

The process of making a product available in new retail outlets or channels.

Product Life Cycle

The stages a product goes through from development and introduction to the market, through growth and maturity, and eventually decline and withdrawal.

Introduction Stage

The phase in the product life cycle where a new product is launched into the market, characterized by low sales and potentially high costs.

Stimulate Trial

Marketing efforts aimed at encouraging potential customers to try a product or service for the first time.