The Following Is an Excerpt from Henry Labouchère's "The Brown

question 24

Multiple Choice

The following is an excerpt from Henry Labouchère's "The Brown Man's Burden" (Evaluating the Evidence 24.3) : "Pile on the brown man's burden;
And if ye rouse his hate,
Meet his old-fashioned reasons
With Maxims up to date.
With shells and dumdum bullets
A hundred times made plain
The brown man's loss must ever
Imply the white man's gain."
What does the passage imply is the true advantage of Westerners over non-Europeans?

• A)Christianity
• B)Military technology
• C)Political ideals
• D)Superior intellect

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Definitions:

Direct Marketing

All advertisements that ask for an order, inquiry, or contribution directly from the audience. Includes direct mail, catalogs, telemarketing (telephone sales), and newspaper and TV ads with 800 numbers to place an order.

Emotional Appeal

Emotional appeal is a persuasive technique that attempts to generate an emotional response, rather than a rational argument, to influence an audience's attitudes or actions.

Psychological Reactance

A reaction against perceived attempts to limit one's freedom or autonomy, often resulting in a desire to regain that freedom.

Psychological Description

Description of a product or service in terms of audience benefits.