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Behavioral theorists:
Persuasive Communication
A form of communication aimed at convincing the audience to accept a certain perspective, idea, or action.
Damaged Products
Items that have sustained harm affecting their value, functionality, or appearance, typically occurring during manufacturing, shipping, or storage.
AIDA Strategy
A marketing model that outlines the process of attracting customer attention, maintaining interest, creating a desire for the product, and inducing action or purchase.
Desire
Desire is a strong feeling of wanting or wishing for something to happen or to possess something, often driving motivation and action.
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