What Are the Core Principles of the Behavioral Approach

question 159

Multiple Choice

What are the core principles of the behavioral approach?

• A)Classical reinforcement and operant conditioning
• B)Operant punishment and vicarious reinforcement
• C)Classical conditioning and operant conditioning
• D)Operant conditioning and latent learning

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Definitions:

Advertising Budget

The allocation of funds dedicated to marketing communication and promotional activities over a specific time period.

Informational Appeal

Advertising or communication strategies that focus on providing factual information or logical arguments to persuade consumers.

Emotional Appeal

A persuasive technique used in advertising and marketing to create an emotional response in the audience, aiming to influence their purchasing decisions.

Utilitarian Needs

The practical or functional aspects that consumers consider when purchasing a product, focusing on the utility and efficiency it provides.