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On April 1, Gallery Corp. entered into a two-month contract for $50,000. Gallery Corp. earned $25,000 of the contract in April and billed the customer. Gallery Corp. should recognize the revenue when it receives the customer's cheque.
Publicity Stunts
Intentionally designed events or activities created to attract public attention and media coverage, often used by marketers or public relations professionals to generate interest.
Press Conference
A media event in which an organization or individual presents information and answers questions from journalists.
Corporate Social Responsibility
A concept where businesses integrate social and environmental concerns in their operations and interactions with their stakeholders.
Modern Public Relations
The strategic management of communication and relationships between organizations and their diverse publics using current technologies and methods.
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