Examlex
________ refer to costs incurred in a period that are both unpaid and unrecorded. ________ refer to revenues earned in a period that are both unrecorded and not yet received in cash (or other assets).
Premack Principle
A principle of reinforcement that states a more probable behavior can be used as a reward for a less probable one to increase the less probable behavior.
Secondary Reinforcer
A stimulus that has become rewarding through its association with a primary reinforcer, which satisfies basic biological needs.
Primary Reinforcer
A stimulus that is naturally reinforcing for a given species, such as food, water, or physical comfort, which does not require learning to be effective.
Skinner Box
An experimental apparatus used in the behavioral study of animals, named after B.F. Skinner, to study operant conditioning.
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