Rick Walks into the Emergency Room and Asks to See

question 56

Multiple Choice

Rick walks into the emergency room and asks to see a doctor. He explains that he has a fever, but he does not report that he gave himself an injection of dirty water that is probably responsible for his fever. Without this information, the medical staff cannot determine the cause of for Rick's fever, so they admit him for observation. Rick is delighted because he enjoys the "sick role." After numerous tests are run, the staff is still puzzled, so they call for a psychiatric consult. The psychiatrist should consider the diagnosis of

• A) factitious disorder.
• B) somatoform disorder.
• C) bipolar mood disorder.
• D) psychosomatic disorder.

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Definitions:

Multi-segment

A marketing strategy that targets more than one customer segment, acknowledging that different segments have different needs and wants.

Segment Descriptors

Attributes or characteristics used to define and differentiate subsets of a market or population.

Market Segmentation

The practice of dividing a target market into approachable groups based on characteristics like demographics, needs, priorities, common interests, and other psychographic or behavioral criteria.

Segmented Marketing

The practice of dividing a broad market into distinct subsets of consumers with common needs or characteristics and designing strategies specifically for them.