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Based on the Results of the National Health and Social

question 70

Multiple Choice

Based on the results of the National Health and Social Life Survey, all of the following are accurate EXCEPT


Definitions:

Warranties

Guarantees issued by a manufacturer or seller to a consumer, promising repair or replacement of a product within a specified period.

Positioning

Form of promotion in which marketers attempt to establish the identity and value of their products in the minds of customers by communicating to buyers meaningful distinctions about the attributes, price, quality, or use of a good or service.

Promotion

Function of informing, persuading, and influencing a purchase decision.

Identity

The distinctive characteristics or personality of an individual, organization, or brand, which sets it apart from others.

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