Bobbytronics Had $7,000,000 in Net Income for the Year

question 114

Multiple Choice

Bobbytronics had $7,000,000 in net income for the year.Its sales were $11,200,000.Calculate the profit margin.

• A) 17.5%.
• B) 62.5%.
• C) $34 million.
• D) $4.2 million.
• E) 28%.

Describe the impact of scarcity and martyrdom effect on consumer psychology.

Identify the components of the communications model and the role of feedback in effective communication.

Recognize the importance of message customization and the role of media in marketing communications.

Explain the principles of authority, reciprocity, and source credibility in persuasion.