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Preferred shares may be issued instead of common shares:
Branding Process
The series of strategies and actions a company undertakes to develop a strong and consistent identity in the market that resonates with its target audience.
Diffusion Curve
A graph that represents the rate at which a new innovation is adopted by users over time, typically resembling an "S" shape.
Product Life Cycle
The stages through which a product goes from its introduction into the market, through growth and maturity, and eventually into decline.
Dynamically Discontinuous Innovations
Innovations that significantly alter the market dynamics or how consumers interact with a product or service category.
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