The Rewehon Department at Greenwich Plc Manufactures High Quality Toy

question 9

Multiple Choice

The Rewehon department at Greenwich plc manufactures high quality toy cars for customers in the London area. Selected data from the budget for the 12 months ending 31st December is available:
Budget 2000
$\begin{array}{|l|c|}\hline & £ \\\hline \text { Sales (90,000 units) } & 2,700,000 \\\hline \text { Cost of goods sold (see notes 1 and 2) } & 1,800,000 \\\hline \text { Gross profit } & 900,000 \\\hline \text { Selling general \& administrative overheads (see note 3) } & 650,000 \\\hline \text { Profit betore tax } & 250,000 \\\hline\end{array}$
Note 1. Cost of goods sold includes fixed costs of £400,000
Note 2. If production is increased from 90,000 units to 100,000 units per annum it is estimated that fixed costs will increase by £20,000
Note 3. Sales commission on the existing orders is 7.5% of sales and is included in the total cost of £650,000. All other costs are assumed to be fixed.
Capacity
The current capacity at the factory is 100,000 units per year. In the budget for the year the company expect to sell 90,000 units.
New order
After agreeing the budget a company in South Africa contacted Greenwich to discuss two orders. This is an unusual situation, as the Rewehon department has never exported before.
The first order is for 10,000 units but if the selling price is reduced they will place a larger order. Rewehon have to accept only 1 order. Details of the orders are as follows: $\begin{array}{|l|l|}\hline \text { Order 1* } & \\\hline \text { Quantity } & 10,000 \text { units } \\\hline \text { Selling price } & \text { £22 per unit } \\\hline\end{array}$
*The sales commission for this order will increase to 10%. Additional variable shipping costs will be 5% of sales value and additional insurance to export the toy cars will be £3,000. (Also refer to note 2 above) $\begin{array}{|l|l|}\hline \text { Order 2* } & \\\hline \text { Quantity } & 20,000 \text { units } \\\hline \text { Selling price } & \text { £21 per unit } \\\hline\end{array}$
- **The sales commission for this order will be 10%. Additional variable shipping costs will be 5% of sales value and additional insurance costs will be £8,000. (Also refer to note 2 above) Calculate the minimum price for order 1

• A)£14.
• B)£12.
• C)£21.
• D)£8.

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Definitions:

Television Advertising

A method of marketing communication that uses TV broadcasts to convey promotional messages to a large audience.

General Merchandise Retailer

A retail store that sells a wide range of products across different categories, as opposed to specializing in a single type of product.

Customer Service

The support and guidance offered by a business to individuals who purchase or utilize its products or services.

Pricing

The process of determining the value that will be charged for a product or service, balancing company objectives and consumer demand.