Examlex
Generally, a product line should be dropped when the fixed costs that can be avoided by dropping the product line are less than the contribution margin that will be lost
External Source
An entity or information that originates from outside an organization or research study.
Reference Source
Materials or resources used to obtain information or data to support arguments, theories, or ideas.
Internal Locus
Refers to the belief that one's own actions or choices directly influence the outcomes in their life, as opposed to external forces.
Situational Factor
External influences that can impact consumer behavior or the outcome of marketing decisions at a given time.
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