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Generally, a Product Line Should Be Dropped When the Fixed

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Generally, a product line should be dropped when the fixed costs that can be avoided by dropping the product line are less than the contribution margin that will be lost


Definitions:

Social Experience

The interaction and communication between individuals in social environments, which can influence attitudes, perceptions, and behaviors.

Extra Servings

Refers to the provision of additional portions or servings of a product or service, often used in food-related contexts to indicate offering more than the standard amount.

Multichannel Marketing

A marketing strategy that integrates various communication channels, such as email, social media, and brick-and-mortar stores, to interact with customers.

Consumer Touchpoints

All the points of contact between a company and its customers, ranging from advertising to direct customer service.

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