The Following Data Pertains to Activity and Maintenance Costs for Two

question 64

Multiple Choice

The following data pertains to activity and maintenance costs for two recent years: $\begin{array}{lrr}& \text { Year } 2& \text { Year } 1 \\ \text {Activity level in units } &12,000&8,000\\ \text {Maintenance cost } &£ 15,000 &£ 12,000\\\end{array}$

Using the high-low method, the cost formula for maintenance would be:

• A)£1.50 per unit.
• B)£1.25 per unit.
• C)£3,000 plus £1.50 per unit.
• D)£6,000 plus £0.75 per unit.

Describe how service characteristics such as perishability and variability affect service delivery and marketing.

Comprehend the importance of fair treatment (distributive and procedural fairness) in service recovery.

Understand strategies for motivating and training staff to deliver excellent service.

Analyze how service providers can address the challenges of service failures and recovery.

---

Definitions:

Gingko Biloba

A herbal supplement derived from the leaves of the Ginkgo biloba tree, used for various medicinal purposes including memory enhancement and circulation improvement.

Ginseng

A plant root often used in herbal medicine, believed to have various health benefits, including boosting energy and immune system function.

Enoxaparin

A medication used as an anticoagulant to prevent and treat blood clots, often administered via injection.

Garlic

A plant known for its strong aroma and flavor, commonly used in cooking, and also for its potential health benefits including antimicrobial and cardiovascular effects.