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Fixed cost remains constant if expressed on a unit basis
Cognitive-Experiential Self-Theory
A psychological framework suggesting that people operate based on two systems, the rational (cognitive) and the emotional (experiential), which influence their perceptions and behaviors.
Personal Construct Theory
A psychological theory developed by George Kelly in the 1950s, proposing that individuals use personal constructs to make sense of their world.
Motivational Theory
A concept that explains what motivates individuals to behave in certain ways, focusing on the drivers of human actions.
Pursuing Goals
The process of setting, striving for, and working diligently to achieve specific objectives or outcomes.
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