Kaplan and Norton Introduced Four Different Perspectives from Which a Company's

question 10

Multiple Choice

Kaplan and Norton introduced four different perspectives from which a company's activity can be evaluated. Which of the following is not one of the four perspectives

• A)Financial perspective (how do we perceive our shareholders?)
• B)Customer perspective (how do we perceive our customers?)
• C)Process perspective (in what processes should we excel to succeed?)
• D)Manufacturing innovation (how will we sustain our ability to change and improve?)

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Definitions:

Data

Facts and statistics collected together for reference or analysis, often used as a basis for decision-making or research.

Feedback Interviews

A qualitative research method involving structured conversations to gather insights and comments about a specific experience, product, or service.

Ideal Customer

A representation of a company's perfect customer based on their product or service's targeted demographics and psychographics.

Experiments

Scientific procedures undertaken to make a discovery, test a hypothesis, or demonstrate a known fact.