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Greenwich plc is considering adding two new products at a subsidiary to improve its overall competitiveness. The new products are enthusiastically supported by the managers responsible and an immediate decision is required. It is normal for the managers to calculate the net present value (NPV) for the projects before it is accepted or rejected.
Details of the proposals
-Calculate the relevant annual cash flow for Project B
Subtle Sales Messages
Indirect or not immediately apparent marketing messages aimed at persuading consumers.
Direct Sales Messages
Communications focused on promoting and selling a product or service directly to the consumer.
Persuasive Arguments
Statements designed to convince or influence others to accept a particular point of view.
Memorandums
Brief written messages, often used within organizations, to communicate policies, procedures, or official business matters.
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