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When carrying out their planning activities, managers mobilise the organisation's human and other resources so that the organisation's plans can be carried out.
Contribution Margin Ratio
The contribution margin ratio calculates the proportion of sales revenue that exceeds variable costs, showing what portion of sales contributes to covering fixed costs and generating profit.
Selling Price
The amount at which a product or service is sold to customers, determined by factors such as market demand, production costs, and competition.
Variable Cost
Costs that vary directly with the level of production or business activity.
Sales Dollars
The revenue generated from goods or services sold, expressed in dollars.
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