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Public health cannot ensure services that improve health if those services lack quality. Public health must:
Unlearned Response
A natural, innate reaction to a stimulus that occurs without the need for prior experience or learning.
Classical Conditioning
A learning process that pairs a neutral stimulus with an unconditioned stimulus to trigger an involuntary response.
Desensitization
The type of sensory adaptation in which we become less sensitive to constant stimuli. Also called negative adaptation.
Reinforcement Schedules
The strategies implemented in the timing and frequency of reinforcing stimuli following desired behaviors.
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