Norms Are Standards That Guide, Control, and Regulate Individuals and Communities

question 12

Multiple Choice

Norms are standards that guide, control, and regulate individuals and communities. Group norms set the standards for group behavior, attitudes, and perception. Group norms serve which of the following functions?

• A) They do not require leadership and supporter skills.
• B) They influence members' perception of community.
• C) They are best achieved by including diverse groups of people.
• D) They maintain the group through various supports to members.

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Definitions:

Campaign Increment

An increase or addition in the scope, reach, or resources allocated to a marketing or advertising campaign.

Creative Design

The process of using imagination and creativity to produce original and innovative designs for a wide range of applications.

Headline

In an advertisement, large type designed to draw attention.

Puffery

A promotional statement or claim that is subjective, exaggerating the virtues of a product or service, without intending to be taken literally.