Examlex
Cultural competence is a combination of culturally congruent behaviors, practice, attitudes, and policies that allow nurses to use interpersonal communication, relationship skills, and behavioral flexibility to work effectively in cross-cultural situations. Nurses who strive to be culturally competent:
IMC Budget
The financial plan allocated for Integrated Marketing Communications, supporting coordination among various promotional tools and messaging efforts.
Reach and Frequency
Measures used in advertising to quantify how many people were exposed to a message (reach) and how often (frequency).
Establishing Budget
The process of calculating the amount of money needed or available for a specific purpose or project.
Click-through Rate
A metric used to measure the effectiveness of an online advertising campaign, calculated by dividing the number of clicks an ad receives by the number of times it is shown.
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