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The Components of a Vector

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The components of a vector


Definitions:

Mood-Congruence Effects

The influence of an individual’s current mood on their memory, perception, and judgment, often affecting consumer decisions.

Attitude-Belief Hypothesis

A theory suggesting that a person's attitude is based on their beliefs about an object or situation, and the evaluation of these beliefs.

Emotional Dimensions

are the various facets through which emotions can be classified, such as intensity, duration, and valence (positive or negative feelings).

Arousal

A psychological and physiological state of being awake or reactive to stimuli, often crucial in driving consumer engagement and attention.

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