Examlex
The concept of a field
Marketing Resources
Various assets such as time, money, and human skills that a company allocates towards its marketing efforts.
Maximizes Profit
The strategic effort made by businesses to increase the difference between their revenues and expenses.
Ethical Concerns
Issues or situations that require individuals or organizations to choose between alternatives that must be evaluated as right (ethical) or wrong (unethical).
Target Marketing Strategy
A marketing approach focused on identifying and addressing a specific segment of the market that is most likely to purchase a company's products or services.
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