Examlex
IPT considers which of the following issues?
Marketing Implementation
The process of executing the marketing strategy by creating and performing specific actions that will ensure the achievement of the marketing goals.
Strategic Planning
The process of defining a company's direction and making decisions on allocating its resources to pursue this strategy, including its capital and people.
Marketing Implementation
The act of implementing marketing strategies and plans into actions to fulfill strategic marketing goals.
Control Mechanisms
The procedures, policies, and rules used to monitor activities and ensure that organizational goals are consistently met.
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