Which of the Following Is Not True

question 83

Multiple Choice

Which of the following is not true?

• A)The complexities of ABC have caused many firms to pursue value stream accounting.
• B)Value stream accounting captures costs related to value-added activities within a specified department or activity.
• C)An essential aspect in implementing value stream accounting is defining the product family.
• D)Value stream accounting makes no distinction between direct costs and indirect costs.

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Definitions:

Marketing Driver

A factor or a set of factors that influences the demand for a product or service.

Marketing Manager

A professional responsible for overseeing and guiding a company's marketing strategies, campaigns, and efforts to achieve its marketing and business goals.

Marketing Research Approach

The marketing research approach entails systematic identification, collection, analysis, and dissemination of data to improve decision-making related to identifying and solving marketing problems.