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A portolano is a harbor finding chart.
Price Discriminate
The strategy of selling the same product or service at different prices to different groups of consumers, often based on their willingness to pay.
Frequent Buyer Program
A customer loyalty scheme where consumers are rewarded for making repeated purchases with a particular company.
Peak-load Pricing
A pricing strategy used to regulate demand by charging higher prices during peak usage times and lower prices during off-peak times.
Intertemporal Price Discrimination
A pricing strategy where a seller changes prices over time for the same product or service to different consumers, aiming to maximize profits by targeting price sensitivity at different time periods.
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