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In the Compton effect,
Branding Strategies
The plans and tactics a business uses to build and shape its brand's identity, reputation, and image in the marketplace.
Brand Managers
Professionals responsible for developing and maintaining a brand's image, identity, and strategy to ensure it resonates with its target audience.
Brand Equity
The value derived from consumer perception of a brand name of a particular product or service, as compared to generic alternatives.
Sequential Steps
An ordered series of actions or events that follow a specific process or methodology.
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