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Goodwill
The value of a business beyond its tangible assets, including its reputation and patronage. Also, a favorable condition and overall atmosphere of trust that can be fostered between parties conducting business.
Negative Message
Communication that conveys a refusal, rejection, or other unfavorable information, often requiring careful wording to maintain goodwill.
Apologies
Expressions of regret for past actions or statements, often used to mend relationships or acknowledge mistakes.
Maintain Goodwill
The ongoing effort to foster positive relationships and perceptions among stakeholders, customers, or within a community.
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