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Which of the following statements is FALSE?
Research Objectives
Specific goals set by a researcher or an organization that guide the direction and focus of a study or research project.
Marketing Actions
Marketing actions refer to the tactics and strategies put in place by companies to promote and sell their products or services.
Develop the Research Plan
The process of outlining the steps and methodologies for gathering and analyzing data to answer specific research questions.
Primary Data
Facts and figures that are newly collected for the project.
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