A Cognitive Structure That Allows for Categorization and Associations and in Turn

question 20

Multiple Choice

A cognitive structure that allows for categorization and associations and in turn guides an individual's perceptions is a _____.

• A)bias
• B)heuristic
• C)attitude
• D)schema

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Definitions:

Complementary Resources

Assets or inputs in a business that work together to increase efficiency or create a greater competitive advantage.

Synergistic Benefits

Gains achieved by combining different parts of a business or companies that work better together than separately.

Merger

The combination of two or more companies into a single entity, often to expand product lines or markets.

Synergy

The positive incremental net gain associated with the combination of two firms through a merger or acquisition.