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The Second Class of Drugs Approved to Treat the Cognitive

question 154

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The second class of drugs approved to treat the cognitive symptoms of neurocognitive disorder regulate the activity of the neurotransmitter


Definitions:

Conditioned Stimulus

In classical conditioning, a previously neutral stimulus that, after being associated with an unconditioned stimulus, elicits a conditioned response.

Masked Branding

is a marketing strategy where a product's brand is not directly associated with the product itself, making the brand element less obvious to consumers.

Brand Loyalty

A consumer's consistent preference for one brand over all others, often accompanied by a sense of attachment or trust towards the brand's products or services.

Brand Equity

The value or worth of a brand in the marketplace, largely determined by consumer perceptions, recognition, and loyalty.

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