When One of the Following Statements Is True

question 80

Multiple Choice

When one of the following statements is true?

• A)ERP evolved directly from MRP.
• B)ERP evolved into MRP and MRP evolved into MRP II.
• C)MRP II evolved from MRP and MRP II evolved into ERP.
• D)None of the above is true.

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Definitions:

Marketer Issues

Challenges or problems that marketers face in promoting and selling their products or services, including adapting to changing markets and consumer behavior.

Core Customer

the primary, most important group of consumers that a business aims to serve and retain.

Marketing Segmentation

The process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristics.

Demographics

Statistical data relating to the population and particular groups within it, often used in marketing to segment markets by age, gender, income level, and other attributes.