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Systems that use a sequential master files employ a backup technique called
Relationship Marketing
A strategy focused on building long-term relationships with customers rather than focusing solely on individual sales.
Data Mining
The practice of examining large databases in order to generate new information or find hidden patterns and insights.
Segmentation Analysis
The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors.
Marketing Concept
A business philosophy suggesting that success is achieved by focusing on the needs and wants of target markets.
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Q69: Information lacking reliability may still have value.
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Q109: Process controls are controls over the logic