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According to Sullivan, the need for intimacy starts to develop during
Differentiation Strategy
A business approach where a company seeks to distinguish its products or services from competitors through unique features.
Specific Customers
Targeted individuals or groups that a business aims to serve or attract with its products or services.
Customer Receives
The process by which a customer gets the product or service they have purchased.
Price Pays
The concept that the value or quality of a product or service is reflected in its price, implying that higher prices often indicate better quality.
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