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According to Sullivan, where does the capacity for intimacy first develop?
Product Benefits
the advantages or positive outcomes that a user gains from using a product, which can influence purchasing decisions.
PCjr
A home computer introduced by IBM in 1984, intended as a lower-cost version of the PC, but known for its commercial failure.
Retailer Branding
The strategy employed by retailers to differentiate their products or services through unique branding, enhancing their identity and appeal in the marketplace.
Intermediary Branding
The strategy of leveraging intermediary firms, like distributors or retailers, to enhance a product's brand recognition and reach.
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