You've Just Received a Frantic Phone Call from One of Your

question 24

Essay

You've just received a frantic phone call from one of your cousins whose son will soon be "graduating" from elementary school. Your cousin has to make a decision about where to send the boy next year and, of course, wants him to have the best education possible-within her financial constraints. Knowing you are studying adolescent development, she asks you what type of school you think is best and asks about school vouchers, wondering if they could help defray the potential costs of private schooling. How can you help her? What advice would you give your cousin about where to send her son to school, based on research findings?

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Definitions:

J.D. Power Cars

A market research company that conducts consumer surveys to provide reviews and ratings on cars and automotive companies.

Toyota Prius

A hybrid electric vehicle manufactured by Toyota, noted for its fuel efficiency and environmental friendliness.

Core Benefit

The fundamental value or primary advantage that a customer receives from a product or service.

Market Position

The place a brand or product occupies in the mind of the customer and in the market relative to competitors, based on criteria like quality, price, and function.