A Theory Is

question 26

Multiple Choice

A theory is:

• A) an explanation for how data are collected.
• B) the background information on a social concept.
• C) a broad explanation that provides the structure for organizing and interpreting multiple observable facts and their relationship to one another.
• D) another word for hypothesis.

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Definitions:

Infomercial

A television program that combines information and advertisement to promote a product or service in an informative manner.

Endorsing

The act of giving one's public approval or support to someone or something.

Elaboration Likelihood Model

A theory explaining how people might change their attitudes in two ways, either through deep, thoughtful consideration of arguments (central route) or through superficial cues (peripheral route).

Central Route

In persuasion theory, the central route to persuasion involves deeply processing the content of the message, focusing on the argument's quality and logic.