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What matters most when staying active is actually performing activities.
Opportunities
Potential situations in the market that, when leveraged, can lead to the growth and success of a business.
Threats
External challenges or dangers that could potentially harm the operation, objectives, or survival of an organization or system.
Intangibility
A characteristic of services that means they cannot be seen, tasted, felt, heard, or smelled before they are bought.
Marketing Goals
Specific, measurable objectives that a company aims to achieve through its marketing efforts to support overall business goals.
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