Design a Balanced Scorecard

question 5

Essay

Design a Balanced Scorecard
New Town Roasters (NTR) owns and operates a chain of 12 coffee shops around town. NTR's strategy is to provide the highest-quality coffee and baked goods in a warm, friendly environment. Each NTR provides its customers Internet access and current newspapers. Some shops are open 24 hours a day, especially those located around college campuses. Each shop manager is responsible for deciding the hours that the store is open, the selection of baked goods to stock, and the number of Internet terminals to provide in the store.
Required:
Design a balanced scorecard to evaluate and reward the manager of each shop.

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Definitions:

Societal Ethics

Principles and standards that guide behavior within society, reflecting beliefs about what is acceptable or unacceptable, right or wrong.

Consumer Buying Patterns

The purchasing habits of individuals or groups, often analyzed for marketing and business strategy.

Data Mining

The process of extracting useful patterns or knowledge from large sets of data, using techniques from statistics, machine learning, and database management.

Data Warehousing

The collection and management of large volumes of data from various sources, organized for reporting and data analysis.