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There Are a Number of Assumptions Underlying Strategic Planning Including

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There are a number of assumptions underlying strategic planning including the assumption that strategies are formulated to bring about change when current objectives can not be met by what the company is currently doing.


Definitions:

Conventional Marketing

Traditional marketing methods, such as print ads, billboards, and television commercials, used to promote products or services.

Strong Selling Points

Key attributes or advantages of a product, service, or proposal that make it attractive to potential buyers or supporters.

Volume Discounts

A pricing strategy where the price per unit of goods or services decreases as the quantity purchased increases.

Total Price

The complete cost of a product or service, including all taxes, fees, and additional charges.

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