Table 15.5 INVEX, Inc. Is a Small Manufacturer of Low Technology Consumer

question 30

Multiple Choice

Table 15.5
INVEX, Inc. is a small manufacturer of low technology consumer goods. They want to enter the Asian market but don't know how. They form a strategic alliance with Asia Today, a marketing firm specializing in marketing U.S. goods of all kinds in Asia. INVEX, Inc. also has a relationship with another company, Small Things R' Good, a manufacturer of low technology consumer goods. They provide components to each other and INVEX will bring that company into the alliance with Asia Today.
-Refer to Table 15.5. The relationship of Small Things R' Good and INVEX is what type of strategic alliance?

• A) A value-chain partnership
• B) A joint venture
• C) A mutual service consortium
• D) A megacorporation

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Definitions:

Labor Supply

The total hours that workers or employees are willing to work at a given wage rate, or the availability of workers available to work in an economy.

Flexible Manufacturing

A system that allows for easy adaptation to changes in product design and demand by using versatile equipment and computer systems.

Remote-Controlled Carts

Wheeled conveyances operated from a distance using electronic remote control, often utilized for carrying goods or performing specific tasks.