Alice Was a Copy Writer for a Large Advertising Firm

question 32

Multiple Choice

Alice was a copy writer for a large advertising firm in New York, where she specialized in writing radio ads. She moved to Tulsa, Oklahoma, where she took a job at a much smaller advertising firm. Her new job required her not only to write radio ads for supermarkets, but to write copy for all radio ads, TV ads, and print ads. Sometimes she even had to produce commercials, work with artists, and even meet with clients. Compared to her former New York job, her new job:

• A) involves less of a division of labor.
• B) shows a decentralization of power.
• C) gives her a greater span of control.
• D) has become a staff position instead of a line position.

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Definitions:

Leadership Style

Leadership style is the manner and approach of providing direction, implementing plans, and motivating people. It can range from autocratic to democratic and laissez-faire.

Employee Morale

The overall outlook, satisfaction, and confidence that employees feel towards their workplace.

Complex Adaptive Systems

Systems that are composed of interacting elements that adapt and evolve in response to changing conditions.

Organizational Change

The process through which organizations adapt or transform their structures, strategies, operations, or culture to deal with new challenges.